Developer Tools › Compare
FullStory vs Hotjar
Side-by-side comparison of FullStory and Hotjar to help you choose the right developer tools tool.
🏆
Our Recommendation
FullStory wins for most teams
Based on more accessible pricing and a free tier. See the full breakdown below.
Choose FullStory if…
- ✓ You need product managers capabilities
- ✓ Your team prefers intermediate complexity tools
- ✓ Pricing model: freemium — Free
Choose Hotjar if…
- ✓ You need ux-designers capabilities
- ✓ Your team prefers intermediate complexity tools
- ✓ Pricing model: freemium — Free
⚡ Quick Decision Guide
| Your Situation | Best Pick |
|---|---|
| Non-technical team getting started | FullStory |
| Best free / open-source option | FullStory |
| Teams needing more integrations | FullStory |
| Advanced / power users | FullStory |
FullStory
The digital experience intelligence platform for building perfect products.
- Pricing
- freemium
- Starting price
- Free
Hotjar
User behavior analytics platform providing heatmaps and session recordings.
- Pricing
- freemium
- Starting price
- Free
Feature Comparison
| Feature | FullStory | Hotjar |
|---|---|---|
| Category | Developer Tools | Developer Tools |
| Pricing model | freemium | freemium |
| Starting price | Free | Free |
| Best for | product managers, UX researchers | ux-designers, product-managers |
| Key features | dxp, session-recording, ux-analytics, behavioral-data | ux-design, analytics, heatmaps, conversion-rate-optimization |
| Complexity | intermediate | intermediate |