Marketing Automation › Compare
ActiveCampaign vs AWeber
Side-by-side comparison of ActiveCampaign and AWeber to help you choose the right marketing automation tool.
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Our Recommendation
AWeber wins for most teams
Based on more accessible pricing and a free tier. See the full breakdown below.
Choose ActiveCampaign if…
- ✓ You need e-commerce brands capabilities
- ✓ Your team prefers intermediate complexity tools
- ✓ Pricing model: paid — From $15/mo
Choose AWeber if…
- ✓ You need small businesses capabilities
- ✓ Your team prefers intermediate complexity tools
- ✓ Pricing model: freemium — From $15/mo
⚡ Quick Decision Guide
| Your Situation | Best Pick |
|---|---|
| Non-technical team getting started | ActiveCampaign |
| Best free / open-source option | AWeber |
| Teams needing more integrations | ActiveCampaign |
| Advanced / power users | AWeber |
ActiveCampaign
Advanced marketing automation and CRM for customer experience automation.
- Pricing
- paid
- Starting price
- From $15/mo
AWeber
An established platform for automating email newsletters and simple marketing sequences.
- Pricing
- freemium
- Starting price
- From $15/mo
Feature Comparison
| Feature | ActiveCampaign | AWeber |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Pricing model | paid | freemium |
| Starting price | From $15/mo | From $15/mo |
| Best for | e-commerce brands, B2C marketers | small businesses, bloggers |
| Key features | email-marketing, crm, lead-scoring, segmentation | email-marketing, autoresponders, newsletters, landing-pages |
| Complexity | intermediate | intermediate |