Marketing Automation › Compare
ActiveCampaign vs Brevo
Side-by-side comparison of ActiveCampaign and Brevo to help you choose the right marketing automation tool.
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Our Recommendation
Brevo wins for most teams
Based on more accessible pricing and a free tier. See the full breakdown below.
Choose ActiveCampaign if…
- ✓ You need e-commerce brands capabilities
- ✓ Your team prefers intermediate complexity tools
- ✓ Pricing model: paid — From $15/mo
Choose Brevo if…
- ✓ You need smbs capabilities
- ✓ Your team prefers intermediate complexity tools
- ✓ Pricing model: freemium — Free
⚡ Quick Decision Guide
| Your Situation | Best Pick |
|---|---|
| Non-technical team getting started | ActiveCampaign |
| Best free / open-source option | Brevo |
| Teams needing more integrations | ActiveCampaign |
| Advanced / power users | Brevo |
ActiveCampaign
Advanced marketing automation and CRM for customer experience automation.
- Pricing
- paid
- Starting price
- From $15/mo
Brevo
An all-in-one platform for automating email, SMS, WhatsApp, and chat marketing.
- Pricing
- freemium
- Starting price
- Free
Feature Comparison
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Pricing model | paid | freemium |
| Starting price | From $15/mo | Free |
| Best for | e-commerce brands, B2C marketers | SMBs, e-commerce brands |
| Key features | email-marketing, crm, lead-scoring, segmentation | email-marketing, sms-marketing, whatsapp, crm |
| Complexity | intermediate | intermediate |