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AWeber vs Brevo

Side-by-side comparison of AWeber and Brevo to help you choose the right marketing automation tool.

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Our Recommendation

AWeber wins for most teams

Based on more accessible pricing and a free tier. See the full breakdown below.

Choose AWeber if…

  • You need small businesses capabilities
  • Your team prefers intermediate complexity tools
  • Pricing model: freemium — From $15/mo

Choose Brevo if…

  • You need smbs capabilities
  • Your team prefers intermediate complexity tools
  • Pricing model: freemium — Free

⚡ Quick Decision Guide

Your Situation Best Pick
Non-technical team getting started AWeber
Best free / open-source option AWeber
Teams needing more integrations AWeber
Advanced / power users AWeber
AWeber logo

AWeber

An established platform for automating email newsletters and simple marketing sequences.

Pricing
freemium
Starting price
From $15/mo
Brevo logo

Brevo

An all-in-one platform for automating email, SMS, WhatsApp, and chat marketing.

Pricing
freemium
Starting price
Free

Feature Comparison

Feature AWeber Brevo
Category Marketing Automation Marketing Automation
Pricing model freemium freemium
Starting price From $15/mo Free
Best for small businesses, bloggers SMBs, e-commerce brands
Key features email-marketing, autoresponders, newsletters, landing-pages email-marketing, sms-marketing, whatsapp, crm
Complexity intermediate intermediate

AWeber — Key Features

Best for

small businesses, bloggers, entrepreneurs, digital product sellers

Brevo — Key Features

Best for

SMBs, e-commerce brands, agencies, multi-channel marketers

Decision Guide

Both tools fit marketing automation workflows, but the best choice depends on team size, budget, and feature depth.

Pricing + Fit Summary

AWeber uses a freemium pricing model and starts at From $15/mo. Brevo uses a freemium pricing model and starts at Free. Choose AWeber for small businesses and Brevo for smbs.

FAQ

Is AWeber better than Brevo?

It depends on your marketing automation needs. AWeber is strong for small businesses, while Brevo fits teams looking for smbs.

Which is more affordable?

Compare pricing models and starting prices: AWeber is freemium and Brevo is freemium. The best value depends on features you actually use.

Can I use both?

Some teams combine tools when integrations allow it, but most pick one primary platform for simplicity and cost control.

About AWeber

AWeber is one of the longest-standing email marketing platforms, trusted by over one million small businesses, bloggers, and entrepreneurs since 1998. Its automation features include autoresponder sequences, behaviour-triggered campaigns, and a campaign automation builder that maps out subscriber journeys based on opens, clicks, purchases, and custom tags. AWeber's AI-powered email template designer generates branded emails from a website URL, and its Smart Designer keeps templates consistent with a brand's visual identity. The platform offers a free plan for up to 500 subscribers and includes a landing page builder, web push notifications, and e-commerce tools for selling digital products. AWeber is known for its deliverability track record and responsive customer support.

About Brevo

Brevo (formerly Sendinblue) is an all-in-one marketing automation platform that enables businesses to automate communication across email, SMS, WhatsApp, live chat, and push notifications from a single dashboard. Its automation builder supports behaviour-triggered workflows such as welcome sequences, abandoned cart recovery, and re-engagement campaigns. Brevo includes a built-in CRM, landing page builder, and transactional email and SMS service, making it a strong choice for businesses that want to consolidate their marketing stack. Its generous free plan supports up to 300 emails per day, and paid plans are priced by email volume rather than contact count, offering significant savings for businesses with large audiences.

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